Home Staging to Real Estate is like frosting on the cake. You don't have to have it, but the cake is OHHHH so much better with it. And the cake sells for more money and quicker too. Funny analogy sure, but actually pretty accurate.
Home staging has gone from a home based business, hobby for some, part time for others, to a legitimate industry. While it has done so, the savvy professional home stager who has a viable business has tools in their arsenal that will make the difference� in that sale.
What do I mean? Well, first review the portfolio of the stager you are considering. Does their furniture and accessory package look the same in more than one of their home examples? Do they do the same style without regard for the architecture and style of your home? The professional home stager is fluent in home styles, architecture, decorating styles and demographics for your home before they choose a staging plan for your home.
The professional home stager would not send a bid without having seen your home, just like a Realtor should not give you a price without seeing the nuances of your home and how it compares to the comparable sales. When the professional home stager has done their work with the style, architecture and personality of your home in mind, then the buyer that is drawn to see more. They are not disappointed when they come inside as the interior is what they expect and FITS your home and its architecture.
There are subtle decisions made in the blink of an eye when things are congruent, those decisions are favorable to your sale, when they are off� the staging could be nice, but it doesnt quite feel right to the buyer and they dont know why. Often they just dont buy it.
You wouldn't use a hobby dentist, a hobby Realtor as you want their professionalism, experience and marketing knowledge. It costs you no more to have those qualities in a professional home stager. In fact, youve probably seen those homes for sale that have not sold and were staged a second time and then sold? Well, the professional home stager that has studied and applied the tools of their profession knows what to do to make that difference. The home could have a great cake mix of structure but, Professional Home Staging is the icing on the cake for a SALE.
Lori Kim Polk is the Founder and Lead Designer of Artful Journey Designs and Staging, a full service Home Staging and Design company located in Roseville, California. We proudly service Granite Bay, Rocklin, Lincoln, Sacramento and surrounding areas. Call us today at 916-300-0402 for our premier services.