Helping people. We are in a service oriented business. We help people sell their homes, we help people prepare their homes for sale, we council people on one of the biggest adventures of their life. Whether we are real state agents, inspectors, contractors, landscapers, home stagers... the list goes on... we are providing a service to others. Maybe we need to be reminded of this concept to actually tell ourselves that what we are doing is done for the sake of others. Of course, in order to be in business, you need to make it worthwhile. We do need to be real and make an income. We go to dentists, doctors, specialists, who are also in the service area. They are also people that help us. We pay them for their expertise and for their experience and knowledge of the particular "need" that we may have. How are we different?
Each of us has our own motivation for what we do. Bring it back to the "why"... Why did you choose your profession?  Was it a need that you once had? Do you truly want to help others, do you care about your clients, do you go above and beyond?  Think about it. Why do you do what you do?  We DO for others and ultimately for ourselves at some point.  So what is it?  Is what YOU do different from the next person?  Advertising for the "Best", for the "Only", for whatever.... Is this your foundation? I say... we go back to the "Why".  Why are you doing what you do?  Why do I do this you may ask?  I do this because I love being creative, because I want to make a difference, and because I care about my clients and I truly want to help them... every single one.
Stop... take a breath and think.....
 If you are true to yourself, your passion, and why you do what you do... you will be true to your clients... plain and simple!
Put the "care" back into what you do. We will all be better for it.